Campus Recycling Awareness Campaign
A multi-channel awareness campaign designed to make recycling behaviours more visible, memorable and actionable
A multi-channel awareness campaign designed to make recycling behaviours more visible, memorable and actionable
Capabilities
Illustration
Campaign Design
Print
Social Content
Motion Design
Recycle Your Writing Instruments
A campaign designed to increase awareness of the writing instruments recycling scheme across campus. Custom illustrations were developed to create instantly recognisable stationery assets, providing a clear and engaging way to communicate the scheme and accepted materials at a glance.
The mid-air composition creates a sense of movement and action, reinforcing the act of recycling and encouraging staff and students to dispose of used items responsibly.
Recycling in the Bathroom
An animated awareness campaign designed to highlight the environmental impact of recycling everyday bathroom products. Custom illustrations and motion graphics were developed to communicate sustainability data in a clear and engaging format. Progressive storytelling was used to guide viewers from the impact of a single recycled item to the collective benefits of wider participation, helping visualise the cumulative effect of small actions.
Recycling Opportunities in the Bathroom
A series of awareness posters designed to encourage the recycling of everyday bathroom products. Custom illustrations were developed to create familiar bathroom products, providing a clear and engaging way to communicate recycling opportunities, accepted materials, and sustainability information at a glance. Bold statements and dynamic compositions were used to make key messages more memorable.
Recycling Cardboard Correctly
An instructional awareness campaign designed to improve cardboard recycling practices across campus. Simplified recycling guidance was developed, providing a clear and engaging format that helps users quickly understand correct preparation methods. Simple visual cues, symbols, and step-by-step illustrations were created to demonstrate best practices and encourage more effective recycling behaviours.